Manga in America Reviews and Press Coverage


Original Manga in America textless cover artwork, posted on June 23, 2015 - David M. Buisán

Interview on February 4, 2016, "Five Questions with Dr. Casey Brienza, Author of Manga in America" - Manjiorin, The OASG

"Manga in America is, without a doubt, the most important scholarship on the subject and, hopefully, will be an exemplar for comic art scholarship. Summing Up: Essential. Upper-division undergraduates through professionals." - John A. Lent, Choice

"Casey Brienza's Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics reveals an ultra-modern publishing industry, exploiting the bleeding edge of digital ingestion and yet staffed by scattered freelance peons, some of whom literally sift through dumpsters for their dinner. Or is it, perhaps, a consensual hallucination of Cool Japan, which is actually 'little more than ad copy to allow public funds to go to advertising companies'? Anonymous interviewees pack her pages as she tracks down everybody from the bloviating big boss to the over-worked, under-appreciated translator in pyjamas. [..] Despite a buffeting of lies and spin, she hangs onto her subject with white-knuckle resolve. She chooses her term 'domestication' with immense and closely-argued care, pointing out that there is more to localising manga than mere translation, but also that publishing manga in America has had a deeper, cultural effect on the attitudes of Americans and Japanese to the product itself, and to each other. Manga, for Brienza, becomes a lens through which she examines a broader issue in publishing: the colonisation of the world of books by the world of comics." - Jonathan Clements, All the Anime

"Brienza concludes her book with the argument that 'perhaps the future for the domestication of manga is to make manga in Japan more American too,' and four years on, it's hard not to conclude that she's probably right." - Andrea Horbinski, Women Write About Comics

"Brienza's book is essential reading for anyone at all interested in manga and the way in which the manga industry functions within the United States." - Hattie Kennedy, Book Riot

"Manga in America is a one-of-a-kind book. As someone who has been following manga in the U.S. (and the U.S. manga industry) going back to Viz's mid-1990's editions of Nausicaa of the Valley of the Wind and Sanctuary, and Mixx's single monthly issues of Card Captor Sakura, I am plain-out excited to know that it exists - and pleased to know that it is high-quality work, and one that gives its subject a treatment that is elegant and comprehensive, without mistakes, omissions, or needless sensationalism. And, I look forward to following the impact that Manga in America will have on how scholars write about the production of Japanese comics - and their reception around the world." - Mikhail Koulikov, Anime and Manga Studies

"Manga in America: Transnational Book Publishing and the Domestication of Japanese Comics is the book I wish had existed during the shakeup of manga and manga production in 2011. But since those events are part of the history that Manga in America examines, this is a futile wish. Nevertheless, this is fascinating reading for anyone who cares (or cared) about the subject matter, and essential reading for anyone who wants to understand where we've been and where we're going. Don't let its origin as an adaptation of Brienza's doctoral dissertation fool you. Those without academic or sociological inclinations might want to skip the methodological explanations in Chapter 1, but otherwise this is a smooth, conversational read." - lawless523

"...a very useful addition to knowledge on the subject." - Susan Burton, Review 31

"Brienza's groundbreaking research contributes greatly to the literature on consumption, globalization, cultural production, and much more. Her writing is witty, funny, and accessible. [T]he book has something for everyone..." - Penn Pantumsinchai, Publishing Research Quarterly

"This is a fantastically researched overview of the Manga Boom in North America (and the years leading up to it and since), and Brienza's accessible prose and clear, intuitive structure for the book will allow non-academics to read it and gain key insight into not just the industry itself, but the broader sociological implications of manga through globalization. And it's genuinely riveting--when one of her industry interviewees said they "got into the manga industry for revenge," I knew I was in for more than just a dry breakdown of transnational market forces. This book is delightfully raw at times, and includes her fascinating (and sure-to-be controversial) perspective on the psychology of the people behind this niche economy. This book should be required reading for anyone interested in the manga industry and/or the greater Western graphic novel market." - Lianne Sentar

Casey Brienza makes a convincing case for the relevance of looking at manga as a case study in transnational publishing, bringing together contemporary topics for scholars in book publishing, comics publishing, and culture industries in general. - Lucia Cedeira Serantes, SHARPNews

Manga in America offers detailed mappings of how US manga publishers have developed their own area of cultural production. - Gregory Smith, Pop Matters

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